when words lose their meaning*

Diversity.

Example 1: Fashion magazine Love celebrates the diversity of eight of the most “beautiful people” in the world. Is it just me or do they look pretty similar? (via Sociological Images)

Example 2: Visit any business school website and you’ll be sure to find the words “diversity” mentioned somewhere about their student bodies. Yet my friend related to me earlier this year that admissions officers at top business schools told her that they prefer students to have no more than three years of work experience.

Example 3: In our workplaces, in our churches, we comment with smug satisfaction about the diversity present, generally in reference to multilingual capabilities and skin color. But oftentimes, this diversity is superficial at best, a visual characteristic of a group of people who share similar educational background, political views, lifestyles and socioeconomic status.**

A commenter on the Sociological Images blog entry referenced earlier writes:

Media decision-makers know that in 2010, the concept of “diversity” is a useful tool to generate a positive response in audiences, especially when the piece explicitly says, “Hey, this is diverse.” Whether or not there’s discernible “diversity” in whatever they’re labeling as such, the label itself gets the applause.

It’s like putting puppies or daisies in an ad. And it’s a particularly cynical trick they use when they just throw in the word “diversity” to drum up feel-good vibes in something that’s actually quite mundane and not at all groundbreaking, diversity-wise. (Original comment found here)


* I’ve lost count of the number. It might be 7, not counting variations. I should probably make this a tag. Speaking of which, I hate my tags. What I mean when I use them seems to keep changing.
** Not to say that ethnic diversity is unimportant and should not be celebrated, but let’s recognize that there are other forms of diversity that in multicultural America may be more meaningful.