fashion victim

Before World War I, girls rarely mentioned their bodies (in their diaries) in terms of strategies for self-improvement or struggles for personal identity. Becoming a better person meant paying less attention to the self, giving more assistance to others, and putting more effort into instructive reading or lessons at school. When girls in the nineteenth century thought about ways to improve themselves, they almost always focused on their internal character and how it was reflected in outward behaviour.

In 1892, the personal agenda of an adolescent diarist read: “Resolved, not to talk about myself or feelings. To think before speaking. To work seriously. To be self restrained in conversation and actions. Not to let my thoughts wander. To be dignified. Interest myself more in others.”

A century later, in the 1990s, American girls think very differently. In a New Year’s resolution written in 1982, a girl wrote: “I will try to make myself better in any way I possibly can with the help of my budget and baby-sitting money. I will lose weight, get new lenses, already got new haircut, good makeup, new clothes and accessories.” This concise declaration clearly captures how girls feel about themselves in the contemporary world. Like many adults in American society, girls today are concerned with the shape and appearance of their bodies as a primary expression of their individual identity.

~ Joan Jacobs Brumberg in The Body Project: An Intimate History of American Girls

Not to suggest that life was better back in the nineteenth century, but merely to point out that we really do follow the fashions of our time. And when it appears that we have the greatest abundance of choice, we are often less free than we think we are.